SEO Case Study DeCasa Collections

SEO Case Study Accurate Travels

Introduction

FearyProviders is a digital marketing firmwith all services that lives and breaths "beyondthe box." Wearer a team ofdigital marketers
who discover gold ideas and bring them toreality. A significant reason why we trust theoutcomes is that we have the greatest talent in every digital channel. From conception and development to SEO, pay-per-click, content,social and other services.We work with you to guarantee that all campaigning outcomes are best achieved. We are emphasized on ROI and want to keep things clear, so you know precisely where and how your money is being used, whether it's a highly targeted Search campaign, Web Design,or Advertising.

Improved SEO Results for DeCasa Collections

Website Overview

Six months ago, the team at Decasa Collections approached us with a challenge:

  • their three-year-old website was virtually invisible, receiving zero traffic despite its potential. Specializing in exquisite home decor and unique lifestyle products,
  • Decasa Collections had a stunning range of offerings but lacked the online visibility to reach their target audience.

Challenge:

  • Improve Traffic and Organic Visibility
  • Build Global Awareness
  • Post Blogs Related to home improvement.
  • Difficulty in showing up for keywords in Google due to high keyword
    difficulty
  • Increase visitors to grow the affiliate products revenue.

Strategy:

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1. Audit and Technical SEO Optimization

Website Audit: Conducted a comprehensive audit to identify technical issues,such as broken links, duplicate content.
Technical SEO:Fixed crawl errors, optimized website speed, and ensured mobile-friendliness to improve user experience and search engine rankings.

2. Keyword Research and Optimization

Keyword Research: Identified high-volume, relevant keywords related to home decor and lifestyle products.
On-Page Optimization: Optimized website content, meta titles, and descriptions with targeted keywords to improve organic search visibility.

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3. Content Creation and Blogging

Content Strategy: Developed a content calendar focusing on creating highquality, SEO-friendly blog posts related to home decor tips, trends, and productshowcases.
Blogging: Published regular blog posts to provide value to the target audience andestablish Decasa Collections as an authority in the home decor industry.

4. Local SEO and Google My Business Optimization

Local SEO: Optimized Google My Business listing with accurate business information, high-quality images, and positive customer reviews.
Local Citations: Built local citations on relevant directories to improve local searchrankings and visibility.

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5. Link-Building and Off-Page SEO

Link-Building: Implemented a white-hat link-building strategy to acquire highquality backlinks from reputable websites in the home decor and lifestyle industry.
Guest Posting: Secured guest posting opportunities on relevant blogs andwebsites to build authority and drive referral traffic.

6. Social Media Integration

Social Signals: Integrated social media sharing buttons on the website to encourage content sharing and increase social signals.
Social Media Promotion: Leveraged social media platforms to promote new products, blog posts, and engage with the audience, driving traffic back to the
website.

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7. Monthly Reporting and Analysis

Performance Tracking: Monitored key SEO metrics such as organic traffic, keyword rankings, and conversion rates using tools like Google Analytics andGoogle Search Console.

Performance Tracking:

Monitored key SEO metrics such as organic traffic, keyword rankings, and conversion rates using tools like Google Analytics andGoogle Search Console.
Monthly Reporting: Provided monthly SEO reports to track progress, identify areas for improvement, and adjust the strategy as needed.

Outcomes:

After implementing our tailored SEO strategy for Decasa Collections, the results were nothing short of remarkable. Within just 5 months, we witnessed significant growth across key performance indicators, demonstrating the effectiveness of our SEO efforts.

Conclusion:

The outcomes achieved in just 6 months for Decasa Collections are a testament to the power of a well-executed SEO strategy. The dramatic increase in organic traffic,substantial growth in keyword rankings, and improved user engagement metrics have transformed Decasa Collections' online presence, positioning them as a prominent player in the home decor industry.

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